Archive for March, 2009

Step-by-Step: Recording and Reconciling Deposits/Payments to Trust

Author: Sanjeev Chib

Managing your trust bank account can be complex, especially with such large volumes of invoices to keep track of. Which is what makes the Merang TravelOffice such a useful tool for travel companies as it keeps track of and helps you control the cash flowing into and out of trust.

Setting up and using a Trust Bank Account for your business is always a good idea (even if it is not required in your area). The Trust Bank Account will ensure that there is always money available to pay-off suppliers from the cash received from customer sales, and only the difference (i.e. commission) is transferrable to a “General” Bank Account to pay you overheads (i.e. rent, advertising, payroll) etc.

Many of our users have been asking us to provide them with some step-by-step guidelines on what to do with customer deposits and supplier payments. So, below is our step-by-step guide on how to record and reconcile customer deposits and supplier payments using the Merang TravelOffice system. Remember, not all steps need to be performed daily; the reconciliations can be done monthly, quarterly, or annually.

So here goes:

A. Customer Deposits Received:

1. Deposit: When you receive cash from the customer, deposit the cash in your trust bank account (within 3 days per TICO), and make a note of this deposit in your deposit book you obtained from the bank. In your deposit book, record the date you deposited it, the invoice number (from the merang system) and the amount, so that you can later reconcile it.

2. Record: In the merang system, go to the second page of the invoice (“Customer Fare Received” tab), and click on “Add Payment”. Select the method of payment (e.g. cash/cheque), the date the money was received, the amount, and who it was received from.

[Note: If the invoice is already marked as "Complete" or "Accounting", then you can record the amount recieved by logging into the back-office, click on "Accounts Receivable-Customer" (gives a list of invoices for which amounts are still receivable from customers), and record the amount received here.]

3. Reconcile: On a monthly, quarterly, or annual (you decide) basis , you need to reconcile (i.e. match) what is recorded in the merang system to what was deposited in the trust bank account. To do this, simply login to the back-office, click on “Accounts Receivable-Customers”, and then from the left-side menu, click on “Reconcile Cash Receipts”. This will give you a list of all amounts that you had recorded as received from customers, that you need to reconcile to your deposit book/bank statement.

Match the invoice number & amount from merang to what is listed in the deposit book and the bank statement – click on “Reconcile” and record the date the amount was deposited into the trust bank account.

B. Payments Made to Suppliers:

1. Pay and Record: When you pay the supplier, go to the last page of the invoice (“Supplier Payments” tab), and click on “Add Payment”. Select the method of payment (e.g. cash/cheque, or company credit card), the cheque number (if any), date the money was paid, and the amount.

[Note: If the invoice is already marked as "Complete" or "Accounting", then you can record the amount paid by logging into the back-office, click on "Accounts Payable-Supplier" (gives a list of invoices for which payment is due to suppliers), and record the amount paid here.]

2. Reconcile: On a monthly, quarterly, or annual (you decide) basis, you need to reconcile (i.e. match) what is recorded in the merang system to what was paid from the trust bank account. To do this:

a. If amount was paid to supplier by cheque/cash/draft:
Simply login to the back-office, click on “Accounts Payable-Supplier”, and then from the left-side menu, click on “Reconcile Payments”. This will give you a list of all amounts that you had recorded as paid to suppliers, that you need to reconcile to your bank statement.

Match the invoice number & amount from merang to what is listed in your cheque stubs and bank statement – click on “Reconcile” and record the date the amount was withdrawn from the trust bank account (based on the bank statement).

b. If amount was paid to supplier by Credit Card:
Simply login to the back-office, click on “Accounts Payable-Company Credit Card”. This will give you a list of all amounts that you had recorded as paid to suppliers by credit card, that you need to reconcile to your credit card and bank statements.

Match the invoice number & amount from merang to what is listed in your credit card statement, and bank statement – click on “Reconcile” and record the date the amount was withdrawn from the trust bank account to pay the credit card statement.

C. Transferring Commission Amounts from Trust to General Accounts:

Only once the above steps A and B are completed (including reconciling), then you can transfer the amounts from the trust to the general account. To do this, log into the back-office, and click on “Cash – Trust Account”. This will give you a list of all invoices that have been fully reconciled (both the deposit side and the payment side) and the amounts that you can transfer to the general account. Once you have transferred the cash from trust bank account to your general bank account, you can record them as transferred here so that you don’t end up transferring them again.

Health Check: Measure Profitability

Author: Sanjeev Chib

Here’s the last set of ratios I will discuss in this series on conducting a health check of your company: Profitability ratios. There are various other types of ratios that we have not discussed here that you can also perform, if applicable to your business.

Now let’s look at “Profitability Ratios”.

What does it mean:
Profitability ratios provide a measure of how successful your travel business is in terms of generating commissions relative to sales or resources invested in the business.

Commission Margin Ratio (a.k.a. Gross Margin Ratio) measures how much commission your business is earning relative to the total gross sales of your business.

Commission Margin Ratio = Commission Earned / Gross Sales
(This information is available directly through the Sales Activity report in the Merang TravelOffice system – back-office module)

While this ratio gives you an indication of how much commission (on average across all suppliers) you are earning for each dollar of gross sales you make, it may also indicate how much of a discount you are providing. For example, if on average you earn 8% commission based on your agreements with suppliers, but you find that your commission margin ratio is only 5%, it indicates that you are on average giving a 3% discount on your sales. If in the following year, your ratio goes down to 2%, it indicates that you were forced to increase the amount of discounts – this could have been due to increased competition pressuring you to reduce your commissions even further, or perhaps suppliers are reducing their commission rates. If possible, try to set a target for your ratio, and creatively identify ways of meeting or exceeding this target.

Return on Assets measures how effectively your assets are being utilized to generate profits.

Return on Assets = Net Income / Total Assets

Return on Equity measures the profit earned for each dollar invested into the business by shareholders.

Return on Equity = Net Income / Shareholders Equity

As mentioned, there are various types of ratio analysis that can be performed. In this series, I’ve only focused on those that I felt are more applicable to the small to mid-size travel businesses. Feel free to google this topic on finanical ratios to learn about other types of ratios that we have not covered here.

Also, while these measures are useful in giving your business an overall health check, they do have limitations. As discussed in my last post, you should compare your results to historical values, industry-averages, and/or targets you have set. Factors of your specific business may result in the ratios not being meaningful, and so you should be cautious. But overall, these measures will probably provide a benefit to you and should be used to measure the health of your business on an ongoing basis.

Health Check: Get Your Assets Moving.

Author: Sanjeev Chib

Let’s get right to it. Previously we wrote about liquidity ratios, which provide good indications on how quickly you are able to pay off short-term debt, and hence how cash rich your company is. Now let’s look at “Asset Turnover Ratios”.

What does it mean:
Asset turnover ratios provide a measure of how efficiently your travel business utilizes its assets. Our focus here will be on Accounts Receivables ratios, which are very useful for travel businesses. Inventory ratios can also be calculated in a similar way, but as most travel businesses don’t carry inventory, we have excluded these.

Receivable Turnover Ratio measures how quickly you collect your accounts receivable. Generally, travel businesses have three sources of amounts receivable; amounts receivable from customers, commissions receivable from suppliers, and amounts receiable from your credit card processor (i.e. settlement). Calculating the Receivable Turnover Ratio on the first two (i.e. customers and suppliers) will provide a useful indication on how quickly you are collecting from these two sources.

For customers:
Receivables Turnover = Annual Credit Sales / Accounts Receivable

For Suppliers:
Receivables Turnover = Annual Gross Sales/ Accounts Receivable

To be useful, for the supplier receivables turnover, it is better to use the annual sales where commission is owing from suppliers – i.e. total gross sales for which the the supplier owes you commission, as opposed to cases where you collect the full amount from the customer and pay the supplier the net cost. However, most systems don’t provide such granular information and therefore getting the amount of “annual commission-owing sales” may not be possible. As an alternate, you could just use “Annual Gross Sales” instead. The idea is to take this measure and compare it against previous years ratios to see if you are getting better or worse.

Collection Period provides similar information to the receivables turnover ratio, but expresses it in number of days it takes to collect the amounts receivable (and therefore, may be more meaningful).

Average Collection Period = 365 / Receivables Turnover

Some points to note when using any of these financial ratios is:
* To be meaningful, you need a reference point against which to compare the result. Therefore, you could compare the results against the previous years for your business, or against other travel businesses. We are currently working on features/reports within the Merang TravelOffice system that will enable you to do both; compare against your historical ratios and compare against the general average ratios combining all our clients in the system (but not against any specific client).

Remember these are just indicators to get a pulse of the business.


What is Merang TravelOffice?

Merang TravelOffice is an online invoicing and accounting service that helps travel companies (travel agencies, tour operators etc.) save time and manage their business effectively. Through the Merang TravelOffice web-based software, travel companies can track and manage invoices, sales, commissions in real-time, and store customer profiles.

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